North West

Based in the thriving city centre of Manchester, the Variety North West office covers an area from Cumbria in the North to Staffordshire in the South - plus most of Lancashire, Cheshire, and Blackpool.

The Merseyside team, established more than 40 years ago, is now part of this Variety region. It has been synonymous with quality events and fundraising for underprivileged children in Merseyside and North Wales for those four decades – and is still going from strength to strength.

Glittering events

We are proud to have hosted spectacular fundraising awards dinners to celebrate the achievements of stars from the world of sport, screen and stage. Among the many legends celebrated in this way are The Bee Gees, Neil Sedaka, Sir Alex Ferguson CBE, Daniel O'Donnell, Jimmy Osmond and Joe Longthorne.

The region is supported by a fantastic committee of volunteers. They are all pro-active in helping us to raise both funds and the charity’s profile. 

Please get in touch with our team to find out how you can get involved with Variety North West as we look forward to many more exciting years ahead!


For more information, please contact the North West office on: 0161 989 1274 or e-mail

Variety mourns the passing of David Gest

Everyone here at Variety, the Children’s Charity, was saddened to learn of the passing of David Gest. An entertainer in the truest sense of the word, the producer and showbusiness icon was a universally popular figure on both sides of the Atlantic. His warmth and good humour made him loved by millions.
A self-professed Anglophile, David was staunchly committed to leaving a legacy of hope and good-will to future generations in his adopted country. Over the years, he became a firm friend of Variety, particularly within the North and North West regions. Whatever the pressures of his busy schedule, David was always the first to volunteer his time – presiding at charity auctions, donating one-of-a-kind memorabilia or hosting and performing at special concerts to raise funds for the sick, disabled, and disadvantaged children we help.
We are very grateful for David’s kindness and many years of support, and extend our sincere condolences to all of David’s family and friends at this difficult time. He will be fondly remembered by all at Variety.