Why partner with us?

By becoming a corporate partner, you will be joining a committed and ambitious network of businesses who share our core purpose and values.

Our supporters want to make a significant difference and have a social impact in the lives of disabled and disadvantaged children and young people in the community and across the UK, to ensure they have brighter futures.  

We understand that every business is different and that’s why we offer companies a personalised partnership where your staff, customers, or clients can feel valued and engaged with Variety.

Our corporate supporters

Our corporate supporters, past and present, include high street retailers, brands, entertainment industry, technology, financial and legal institutions, construction and property developers.

How we can work together

We pride ourselves in supporting our corporate partners at every level of the partnership, sharing successes, and showing the tangible and transformative impact of your support on the charity’s work. Our corporate partnership team will work with you to personalise a mutually beneficial partnership that fits your organisation and objectives.  There are many ways you can support Variety.

‘Charity of the Year’ partnership

Working in partnership with Variety at this strategic level can provide your company with  commercial benefits as well as the opportunity to motivate staff and engage with customers and suppliers.


Whether it’s sponsoring a Variety event or one of our publications, there’s a wide range of opportunities to work with us while promoting your company’s profile and reaching new audiences.

Cause-related marketing

It’s a proven fact that consumers are more likely to buy products associated with a good cause. A cause-related marketing partnership allows you to support Variety whilst marketing something you already offer, boosting awareness of your brand, increase customer loyalty and increasing sales.

Challenge events

Our corporate partners and their employees can support our life-changing work by taking part in challenge events, raising awareness of our work as well as much-needed funds. The London Marathon, The Great Northern Run and Pedal for a Purpose, our own initiative, are just a few of the challenge events we’ve been proud to take part in.

Payroll giving

This is a tax-effective way to support us by employees donating directly from their salary. Donations are taken before tax, so if you donate £10 a month, only £7.80 is actually deducted.

If your company already has a payroll giving scheme, simply contact your payroll department and nominate Variety as your chosen charity. If your company does not have a payroll giving scheme, please visit the HM Revenue & Customs website to find out how you can easily introduce one.

Strategic partnerships

We can help your company achieve its corporate social responsibility and marketing objectives whilst offering excellent fundraising, PR and team opportunities to help children and young people across the UK.

Special projects

There are lots of different ways to work with us, but we’d also love to hear your ideas. If you have a particular project in mind, just let us know and we’ll work with you to develop it and support you every step of the way.

Contact us

If you would like to discuss how we can work together, please call our dedicated corporate partnerships team on 0207 428 8100 or email corporateteam@variety.org.uk