For the purposes of the Data Protection Act 2018 (DPA) and the UK General Data Protection Regulations 2021 (GDPR), the data controller is:
Variety, the Children’s Charity, Variety House, 93 Bayham Street, London NW1 0AG.

Please read the following policy to understand how your personal information will be treated. This policy may change from time to time so please check back periodically.

Information we may collect from you
We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site (“our site”). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • Variety, the Children’s Charity, may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site and of the fulfilment of your orders.
  • Details of your visits to our site and the resources that you access.

What personally identifiable information does Variety, the Children’s Charity, collect from me?
Like many websites, Variety, the Children’s Charity uses cookies in order to provide you with a more personalised web service.

A cookie is a text-only string of information that we pass to your computer’s hard disk through your web-browser so that the website can remember who you are. Cookies cannot be used by themselves to identify you.

A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

For more information about cookies, please see

We use two types of cookies on our website:

  • per session cookies, which are temporary cookies that remain in the cookies file of your browser until you leave the site; and
  • persistent cookies, which remain in the cookies file of your browser for longer (although how long will depend on the lifetime of the specific cookie)
  • these cookies are used to store state information between visits to a site.

We use persistent cookies to provide certain services, so that you do not have to log-in repeatedly between visits.

If you do not wish to receive cookies you can easily modify your web browser to refuse cookies, or to notify you when you receive a new cookie. However, you may not be able to use all the interactive features of our site if cookies are disabled, and so in order to enjoy the Variety site to the full, we recommend that you leave them switched on.

The website contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Variety, the Children’s Charity, may also use a number of independent measurement and research companies. They gather information regarding the visitors to Variety, the Children’s Charity, sites on our behalf using cookies, log file data and code which is embedded on our website. Variety, the Children’s Charity, uses this type of information to help improve the services it provides to its users. Variety, the Children’s Charity, strictly require that third parties do not use any information for their own business or other purposes.

How does Variety, the Children’s Charity, use my information?
Variety, the Children’s Charity, uses the information we collect about you to help us with understanding more about how our site is used and to be able to send you communications that may be of interest to you, either electronically or otherwise.

Who is collecting your information?
When you are on the Variety, the Children’s Charity, website and are asked for personal information, you are sharing that information with Variety, the Children’s Charity, alone unless stated otherwise. If you follow a link to any partner websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

With whom does Variety, the Children’s Charity, share your information?
As a general rule, Variety, the Children’s Charity, will not disclose any of your personally identifiable information, except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it. When you are using our secure online donation pages you are going through to a partner company and the information you give such as your credit card number and contact information is provided so that the transaction can take place.

What are my choices regarding collection, use and distribution of my information?
If you indicated that you are interested in receiving regular information about Variety, the Children’s Charity’s work or appeals we will send you communications regarding Variety, the Children’s Charity’s work and activities, either electronically or otherwise.

Variety, the Children’s Charity, does not sell, rent or share user information with anyone. We may on occasion work with 3rd parties to contact our supporters about Variety, the Children’s Charity; however the 3rd party would be bound by a confidentiality agreement which would prevent them from using this information for any other purpose.

What is Variety, the Children’s Charity’s policy on allowing me to update, correct, or delete my personally identifiable information?
The accuracy of your individual identifying information is important to Variety, the Children’s Charity. If you change your email address or if any of the other information we hold is inaccurate or out of date, please email us at or write to Variety, the Children’s Charity, Variety House, 93 Bayham Street, London, NW1 0AG with the details.

What security precautions are in place to protect the loss, misuse, or alteration of my personal information?
When you give Variety, the Children’s Charity personal information we take steps to ensure that your information is treated securely. By submitting your personal data, you agree to this storing or processing. Variety, the Children’s Charity, will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and the GDPR.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Variety, the Children’s Charity, cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Changes to Variety, the Children’s Charity’s Privacy policy
This privacy policy may be updated from time to time so you may wish to check it each time you submit personal information to any Variety website.

If you have any questions or comments about this Privacy Policy please contact:

Variety House
93 Bayham Street

Access to information
The GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR.