Variety Midlands encompasses more than ten counties. It stretches from the Welsh border to The Wash on the East coast, and from Derbyshire in the North to the Southern tip of Gloucestershire.

Our dedicated team works across this large area, assessing requests for help and participating in a variety of fundraising activities.

At present, the majority of Variety’s Midlands-organised events are staged in the Birmingham area – but we are intending to spread this activity wider. 

The support and dedication of our volunteers and the generosity of the local community to date have been amazing. Variety Midlands has funded more than 49 Variety Sunshine Coaches in the past five years alone, numerous wheelchairs, special car seats, beds, and medical equipment.

Thousands of children and young people in the region have enjoyed outings through our “Variety Great Days Out” activities in Midlands.


To find out how you can get involved with Variety Midlands, please call us on 07947803088 or email midlands@variety.org.uk 

Variety Midlands
Pacific House
Relay Point
B77 5PA