49 stores from the Edinburgh Woollen Mills group, which is UK wide knitwear retailer, are selling Variety Gold Heart Badges, which are on display in-store throughout February.

Staff and customers have the choice of assorted badges from past campaigns including Star Wars and Monsters Inc.

Staff will also be fundraising with their own take on a ‘Variety Sunshine Day’ on 18th February.

Rhian Davies, Area manager Edinburgh Woollen Mills commented:

As a team we wanted to raise funds for a children’s charity and after considering many charities we chose Variety because we wanted to make a difference to the lives of disadvantaged children. We can see that Variety’s support has an immediate impact on the lives of the children and young people they help and this includes our own local communities.

Photo: Edinburgh Woollen Mills Swansea