Corporate Support

We pride ourselves on the successful and mutually beneficial relationships we have with our supporters from the corporate sector.

Our experienced Corporate Partnerships Team understands the individual needs of our corporate partners and strives to make sure these are met.  

Corporate Support

At a glance...

  • Charity of the Year Partnership
  • Employee Fundraising
  • Payroll Giving
  • Company Donations
  • Cause Related Marketing
  • Sponsorship
  • Gold Hearts
  • Gifts in Kind

With support from our corporate partners, Variety is able to reach children in their school, family, hospital and hospices and community groups throughout the UK and help them to live the best life possible.

Be the difference - See the difference

What’s special about supporting Variety is the tangible link between fundraising and feedback; we keep our supporters informed abut the children that are benefiting from their support.  They can see the impact that their support for Variety has on the lives of children and young people who need specialist or extra support due to disability or disadvantage.

Corporate Support

Charity of the Year Partnership

Working in partnership with Variety at this strategic level can provide your company with  commercial benefits as well as the opportunity to motivate staff and engage with customers and suppliers.

Employee Fundraising

A great way for employees to join in or take up a challenge and benefit from team building, skill development and feeling  good about supporting a  great cause.

We have a great number of established events to offer and also welcome the opportunity to develop bespoke events that match your company’s needs.

Payroll Giving

This is a tax-effective way to support us by employees donating directly from their salary.

Donations are taken before tax, so if you donate £10 a month, only £7.80 is actually deducted.

If your company already has a payroll giving scheme, simply contact your payroll department and nominate Variety as your chosen charity.

If your company does not have a payroll giving scheme, please visit the HM Revenue & Customs website to find out how you can easily introduce one. 

Company Donations

These are the simplest and most effective way to support Variety’s work.

Your donation will help improve the lives of children and young people who are sick, disabled or disadvantaged.

You have the additional opportunity of offsetting your charitable giving against your company’s corporation tax.  

Cause Related Marketing

This helps you develop your brand awareness, increase customer loyalty and increase sales. 

On-pack promotions are a simple way to engage with customers, secure positive PR and raise money for Variety.


Promote your company’s profile and reach new audiences.

Whether it’s sponsoring one of our events or one of or several of our publications, there is a wide range of opportunities to work with us.

Gold Hearts

Our famous Gold Heart pin badges have been helping to raise funds for Variety since 1991 - with a different character every year.

Badges are supplied in a dispenser, ready to go on display on counters, in reception areas and canteens – or anywhere else in your premises.

‘Have a Heart and help a child’.

Gifts in Kind

Donated items are always welcome. They are used as auction or raffle prizes at our events or placed in “goodie bags”. Or you may be able to offer a venue or services for free or maybe some office equipment or skills training.

You’d be amazed at the range of ways you could help us, so do – please – get in touch to get the ball rolling!

More Information

To find out more about how your company can make a difference, please contact us at or 020 7428 8100.

Click here to view our Corporate Supporters