Shop and Support Variety

Below you can buy Gold Hearts, Variety merchandise and other branded items, the proceeds of which go towards helping the thousands of children and young people we support each year.

Please be aware that, due to the unprecedented and unpredictable situation we find ourselves in at the moment, the 2021 Gold Heart badge will only be available for sale later in the year.

If you'd like to know when the 2021 Gold Heart badge will be released, please enter your contact details here, and our fundraising team will get in touch and let you know when it is available for sale in the UK.