Variety today announced that Keith Lemon will launch the ‘I Love Variety’ face mask campaign. The comedian and presenter has put his face on his very own personalised mask, as well as agreeing to promote the charity’s own branded ones.

From today, the public can buy the ‘I Love Variety’ face masks from The aim is to raise funds to help thousands of sick, disabled and disadvantaged children across the UK who are supported by Variety. The masks, which are available for £12.49 and come in a range of sizes, will be modelled by a host of celebrities who are supporting the campaign. £5 from the sale of each mask will go to Variety.

Keith said of his new role: “It’s an honour to be supporting Variety, the Children’s Charity, and to support the incredible work they do across the country. You might not know I’m wearing my ‘I Love Variety’ mask because it has my actual face printed on it, so it looks like I’m not wearing a mask, but I am, and I’m wearing it with pride. Can’t wait to see everyone else with my face! Like one big Lemon family! A really big family where we all look handsome!”

Variety Chief Barker, Dilly Kitchlew-Williamson, said: “Variety has a rich heritage of receiving support from the show business community, and so it is only right that we continue to move forward and work with the stars of today. Over the years, celebrities have dedicated their time to the charity and we know that, with Keith’s support alongside our other celebrities, we can mobilise even more people around the country to help Variety to improve the lives of children and young people who are less fortunate than others.”